Partnering with Healthcare CEOs, Hospitals and Associations to Communicate Their Value through Strategic Content Development

I help healthcare CEOs, hospitals, associations, and B2B companies develop strategic content that showcases their expertise and articulates their value.

With nearly two decades of experience writing about everything from hospitals to healthcare policy, health IT, DEI, and financial market shifts, I, without handholding, help leaders distill complex subject matter into compelling messages. And unlike most ghostwriters, my background in digital content strategy helps me boost the impact of content after it is written, navigating SEO, social media algorithms, newsletter marketing and other media trends to ensure messages resonate.

Healthcare is multifaceted, and it can be hard to find a writer who understands its nuances.
That’s my specialty.

As a healthcare journalist and content writer, I have reported on the healthcare industry at several angles — operational, financial, political, and technical — and covered how they intersect. I’ve written about Medicare, hospitals’ bottom lines, the social determinants of health, health IT, FIHR, behavioral health integration, AI, labor shortages, cybersecurity, post-acute and long-term care, and much more.

In addition to understanding the field’s complexities, I am uniquely qualified to help position you and your organization as a thought leader within it.

With bylines in The Atlantic, Elle Magazine, and Chicago Tribune — as well as in industry periodicals such as Hospitals & Health Networks, McKnight’s Long-Term Care, The Journal of AHIMA and others — I understand what it takes to cut through the noise and effectively communicate your unique value proposition to your desired audience.

Hear what my clients have to say about working with me.

Writing Services

Representative Work

Genevieve Diesing